🌸 A Story of Craftsmanship, Comfort, and Connection Since 1990

Founded in London in 1990, Mayfair Plush Company began with a single belief — that comfort and kindness could be crafted by hand. Our founder, Clara Whitmore, was a young textile designer living in a tiny flat in London’s Mayfair district. Between rolls of soft fabric and threads of gold, she began stitching her first plush companions — small gifts for friends who needed a smile.

Word of Clara’s creations spread quickly through neighborhood markets and boutique shops. Her bears and bunnies weren’t just toys; they were little pieces of joy, made with care and meant to be cherished. Each design carried a story, a memory, and a touch of warmth that made them instantly recognizable.

As the years went by, Mayfair Plush grew — from a humble London workshop to a global studio of dreamers, artists, and storytellers. In the early 2000s, our designs found homes across Europe, Asia, and the Americas, uniting a worldwide community of collectors and gift-givers who shared one thing in common: a love for softness, imagination, and connection.

Now based in San Francisco, California, Mayfair Plush Company continues Clara’s legacy while embracing the modern world. Our designers blend classic British craftsmanship with contemporary creativity, exploring new textures, colors, and characters that delight people of all ages. From charming woodland friends to whimsical fruits and cozy companions, every Mayfair creation begins with a story — and ends with a smile.

We believe that what makes a plush truly special isn’t just the way it looks, but the way it makes you feel. Maybe it’s comfort in your hands, laughter on your shelves, or a shared moment between two hearts. Whatever it is, that’s the magic we’re here to create — one hug at a time.

Mayfair Plush Company

Founded in London. Flourishing in San Francisco. Loved everywhere.